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In the fall of 2004, the CAC announced a call for entries for its 1st Annual Creative Excellence Awards. The purpose of the awards is to increase awareness of cinema advertising; promote the further development of entertaining commercials; and to create goodwill among the advertising and agency community.
- All employees of CAC member companies are eligible to submit creative for consideration prior to the stated deadline.
- Categories include:
- Top Regional or National Cinema Advertising Spot
- Top Regional or National Long-Form Cinema Advertisement
- Top Local Cinema Advertising Spot
- Top Integrated Cinema Advertising Campaign (local, regional, national)
- Top Still Image Cinema Advertisement (local, regional, national)
- Top Digitally Animated Still Cinema Advertisement (local, regional, national)
- Criteria for the awards are listed below.
- Winners may be selected by a panel of judges consisting of members of the advertising and agency community and representatives of the CAC (one for each membership category).
- Winners may be announced through a public relations campaign consisting of media announcements to advertising and consumer trade publications.
Note: To download complete contest criteria, rules, and entry materials, please Click Here.
Criteria:
- Ad must have run on screen between January 1 through December 31 of the year being honored.
- Ad must have run in more than one theatre in two or more markets
- Ad must include full-motion with synched-sound; either rolling stock or digital format
- Creative criteria includes:
- storyline (does the spot tell an interesting story),
- uniqueness (is the spot differentiated from the other more mainstream spots and does it result in strong recall),
- cinematic consistency (does the spot present in a manner consistent with the motion picture theatre),
- creative expression (is the spot unique and new and a departure from the standard formula)
- entertainment value (does all of the above result in a strong positive response).
Criteria:
- Clip must have run on screen between January 1 through December 31 of the year being honored.
- Clip must run a minimum 90-seconds
- Clip must have run in more than one theatre in two or more markets
- Clip must include full-motion with synched-sound; either rolling stock or digital format
- Creative criteria includes:
- storyline (does the clip tell an interesting story),
- uniqueness (is the clip differentiated from the other more mainstream spots and does it result in strong recall),
- cinematic consistency (does the clip present in a manner consistent with the motion picture theatre),
- creative expression (is the clip unique and new and a departure from the standard formula)
- entertainment value (does all of the above result in a strong positive response).
- Ad must have run on screen between January 1 through December 31 of the year being honored.
- Ad must have run in one or more theatres in one market
- Ad must have full-motion with synched sound; either rolling stock or digital format
- Creative criteria includes:
- storyline (does the spot tell an interesting story),
- uniqueness (is the spot differentiated from the other more mainstream spots and does it result in strong recall),
- cinematic consistency (does the spot present in a manner consistent with the motion picture theatre),
- creative expression (is the spot unique and new and a departure from the standard formula)
- entertainment value (does all of the above result in a strong positive response).
- Campaign must have run between January 1 through December 31 of the year being honored.
- Campaign must have included two or more off-screen cinema components in addition to an on-screen spot (rolling stock or digital format) and/or 35mm slide. All of the elements used must embody a level of coordinated theme and/or messaging.
- Creative criteria includes:
- storyline (does the commercial and off-screen components tell an interesting story),
- uniqueness (is the campaign differentiated from the other more mainstream spots and does it result in strong recall),
- cinematic consistency (does the campaign present in a manner consistent with the motion picture theatre),
- creative expression (is the campaign unique and new and a departure from the standard formula)
- entertainment value (does all of the above result in a strong positive response).
- Ad must have run on screen between January 1 through December 31 of the year being honored.
- Ad must have run in one or more theatres in one or more markets
- Ad must be a still image design, either a 35mm slide or digital spot
- Creative criteria includes:
- uniqueness (is the spot differentiated from the other more mainstream spots and does it result in strong recall),
- cinematic consistency (does the spot present in a manner consistent with the motion picture theatre),
- creative expression (is the spot unique and new and a departure from the standard formula)
- entertainment value (does all of the above result in a strong positive response).
- Ad must have run on screen between January 1 through December 31 of the year being honored.
- Ad must have run in one or more theatres in one or more markets
- Creative design must incorporate animation
- Creative criteria includes:
- storyline (does the ad tell an interesting story)
- uniqueness (is the ad differentiated from the other more mainstream spots and does it result in strong recall
- cinematic consistency (does the ad present in a manner consistent with the motion picture theatre)
- creative expression (is the ad unique and new and a departure from the standard formula)
- entertainment value (does all of the above result in a strong positive response).
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