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NATIONAL AND REGIONAL CINEMA ADVERTISING POSTS 5.4% GAIN FOR 2009 WHILE OTHER MAJOR MEDIA EXPERIENCE
Latest Annual Report from Cinema Advertising Council Shows Sector Passing $584 MM Mark Despite Overall Weakness in U.S. Economy During Year
CINEMA ADVERTISING COUNCIL ANNOUNCESS WINNERS OF ANNUAL CREATIVE EXCELLENCE AWARDS
The Cinema Advertising Council (CAC), the trade association of cinema advertising companies that represent 82% of U.S. movie screens, has today named the winners of its 2009 CAC Creative Excellence Awards. Awarded annually, the council recognizes the achievement of high-quality and entertaining advertising that appeared during the past year on a national, regional and local scale.
NEWMEDIAMETRICS STUDY SHOWS THE POWER OF MOVIES TO HELP TARGET A BRAND’S HIGH-VALUE CONSUMERS
Today, the Cinema Advertising Council (CAC) industry trade association revealed findings from the 2009 “NewMediaMetrics 360 Cross Platform Study” – a study that links Emotional Attachment (EA)™ of consumers to brands in key categories to media across multiple media types and properties.
CINEMA ADVERTISING COUNCIL ANNOUNCES 2010-11 COMMITTEE CHAIRS
The Cinema Advertising Council (CAC)
announced the election of its committee chairs for the two-year term beginning
immediately and running through December 31, 2011. This announcement was made
today by Michael Chico, president and chairman of the CAC.
DOMESTIC BOX OFFICE TOPS 10 BILLION DOLLARS FOR THE FIRST TIME, NEW ADVERTISERS MARKET BRANDS...
Cinema Advertising Council Members Report Many Brands
Making Big Screen Debuts in 2009
NEW YORK, January 12, 2010 – Major national advertisers followed the lead of American consumers in 2009 by going to the movies. The Cinema Advertising Council (CAC), a national non-profit trade association, announced today that its members, which represent over 82 percent* of cinema screens in the U.S., saw many new brands advertising at U.S. movie theatres in 2009.
CINEMA ADVERTISING COUNCIL ANNOUNCES NEW OFFICERS
NEW YORK, OCTOBER 6, 2009- The Cinema Advertising Council (CAC), today announced their new officers, with Michael Chico (executive vice president of sales and marketing for Screenvision) elected the new president and chairman...
CINEMA ADVERTISING SPENDING UP 5.8 PERCENT IN 2008 TO OVER $571 MILLION
Latest Annual Report from Cinema Advertising Council Shows Growth, Up an Average of
21.5 Percent Per Year Since 2002, the First Year the Trade Association Tracked Ad Revenue
CINEMA ADVERTISING COUNCIL NAMES WINNERS OF ANNUAL CREATIVE EXCELLENCE AWARDS
The Cinema Advertising Council (CAC) has today named the winners of its 2008 CAC Creative Excellence Awards which recognize high-quality, entertaining advertising that has been showcased in movie theatres during the past year, on a national, regional and local basis.
Michael Sakin added to Cinema Advertising Council Board of Directors
NEW YORK, April 09, 2009 – The Cinema Advertising Council (CAC), has elected Landmark Theatres’ Senior Vice President of Sales Michael Sakin to its Board of Directors, as director, cinema advertising vendors representing less than 5,000 screens. He will also continue to serve as chair of the CAC marketing committee, a role he has held since last year. The CAC Board of Directors is selected each March at its annual meeting at ShoWest.
ANDREW L. BLACKER NAMED EXECUTIVE DIRECTOR OF CAC
The Cinema Advertising Council (CAC), has elected
Andrew L. Blacker (senior vice president, marketing and research, Screenvision) as executive director. Mr. Blacker will also join Dave Kupiec, CAC’s new president and chairman, in the role of director, cinema advertising vendors representing 5,000 screens or more.
COMBINING CINEMA ADVERTISING WITH A TELEVISION MEDIA BUY MORE THAN DOUBLES ROI, ACCORDING TO NEW ST
Consumer Conversion Rate (ROI) is Nearly 50% for TV + Cinema Ad Campaign, vs. TV-Only Ads Which Have 24.7% Conversion, According to Cinema Advertising Council’s
IMMI-Conducted Study
Cinema Extends the Reach of a TV Campaign, While Delivering Valuable ‘Ad-Avoiders’
Cinema Advertising Council Announces New Officers
Dave Kupiec Named President and Chairman; New Committee Chairs Selected
CAC Marketplace Report
In cooperation with Nielsen Media Research, the Cinema Advertising Council (CAC) will post on its Web site (www.cinemaadcouncil.org) admissions and theatre representation information provided by Nielsen beginning in mid-November.
CINEMA ADVERTISING COUNCIL NAMES WINNERS OF ANNUAL CREATIVE EXCELLENCE AWARDS
The Cinema Advertising Council (CAC), the trade association of cinema advertising companies, has today named the winners of its 2007 CAC Creative Excellence Awards. The annual awards recognize high-quality, entertaining advertising that has been showcased in movie theatres during the past year.
CINEMA ADVERTISING COUNCIL RETAINS INTEGRATED MEDIA MEASUREMENT INC. FOR CROSS-MEDIA RESEARCH STUDY
Mobile-phone Based Technology Measures Ad Exposure and Consumer Behavior
Across Cinema and Other Electronic Media.
Under the agreement, IMMI is isolating and analyzing the media behavior of consumers over an eight-week period to measure the relative impact of advertising in cinema and advertising in other electronic media.
CAC Reports 18.5% Increase in Cinema Advertising Spending in 2007
CAC Announces New Board of Directors and Executive Committee
Stu Ballatt Named President and Chairman; New Committee Chairs Selected
Cinema Advertising Revenue - Historical Data
Since its inception in 2003, the CAC has tracked cinema advertising sales as reported by its membership. Revenue data is independently collected and tabulated by Miller, Kaplan, Arase & Co. LLP. As evidenced by its robust growth, cinema advertising remains among the fastest growing advertising media today.
Cinema Advertising Council Membership Reports 15% Increase in Cinema Ad Spending for 2006
The Cinema Advertising Council (CAC), today unveiled its 2006 report on cinema advertising revenues. According to the association’s report, cinema advertising industry revenues of CAC membership grew by 15 percent to $455,661,000 in 2006 as compared to a total of $394,830,000 in 2005. Cinema remains among the fastest-growing advertising mediums for 2006. The announcement of the report – which was independently tabulated by Miller, Kaplan, Arase & Co. LLP – was made today by Clifford E. Marks, president and chairman of the CAC.
CAC Announces 2006 Creative Excellence Award Winners
The Cinema Advertising Council has named the winners of its 2006 CAC Creative Excellence Awards.
Arbitron Cinema Advertising Study 2007
The Arbitron Cinema Advertising Study 2007: Making Brands Shine in the Dark, is a follow-up to Arbitron’s 2003 cinema advertising report. One of the central themes that arose from this national survey of Americans age 12 or older is that a significant number of moviegoers accept on-screen commercials as part of the total entertainment experience.
CAC Announces FY07 Board of Directors and Officers
Cinema ad revenue shows 20.6% increase for 2005
CHANEL NO. 5’S “THE FILM” NAMED TOP NATIONAL CINEMA AD SPOT OF 2005 BY CINEMA ADVERTISING COUNCIL
Michael Karagosian named Chair of CAC Technical Committee
Cinema ad revenue shows 23% increase for 2004
CAC sets audio guidelines for cinema advertisements
CAC names American Express, Gopher/Tiger Woods, as Top Cinema Advertising Spot of 2004
First CAC revenue report shows 48% increase in ad spending in 2003
Nielsen Cinema introduces new service to measure in-theatre audiences
New cinema advertising trade association formed to promote growing medium
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