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CINEMA ADVERTISING COUNCIL NAMES WINNERS OF ANNUAL CREATIVE EXCELLENCE AWARDS
The Cinema Advertising Council (CAC), the trade association of cinema advertising companies, has today named the winners of its 2007 CAC Creative Excellence Awards. The annual awards recognize high-quality, entertaining advertising that has been showcased in movie theatres during the past year.
CINEMA ADVERTISING COUNCIL RETAINS INTEGRATED MEDIA MEASUREMENT INC. FOR CROSS-MEDIA RESEARCH STUDY
Mobile-phone Based Technology Measures Ad Exposure and Consumer Behavior
Across Cinema and Other Electronic Media.
Under the agreement, IMMI is isolating and analyzing the media behavior of consumers over an eight-week period to measure the relative impact of advertising in cinema and advertising in other electronic media.
CAC Reports 18.5% Increase in Cinema Advertising Spending in 2007
CAC Announces New Board of Directors and Executive Committee
Stu Ballatt Named President and Chairman; New Committee Chairs Selected
Cinema Advertising Revenue - Historical Data
Since its inception in 2003, the CAC has tracked cinema advertising sales as reported by its membership. Revenue data is independently collected and tabulated by Miller, Kaplan, Arase & Co. LLP. As evidenced by its robust growth, cinema advertising remains among the fastest growing advertising media today.
Cinema Advertising Council Membership Reports 15% Increase in Cinema Ad Spending for 2006
The Cinema Advertising Council (CAC), today unveiled its 2006 report on cinema advertising revenues. According to the association’s report, cinema advertising industry revenues of CAC membership grew by 15 percent to $455,661,000 in 2006 as compared to a total of $394,830,000 in 2005. Cinema remains among the fastest-growing advertising mediums for 2006. The announcement of the report – which was independently tabulated by Miller, Kaplan, Arase & Co. LLP – was made today by Clifford E. Marks, president and chairman of the CAC.
CAC Announces 2006 Creative Excellence Award Winners
The Cinema Advertising Council has named the winners of its 2006 CAC Creative Excellence Awards.
Arbitron Cinema Advertising Study 2007
The Arbitron Cinema Advertising Study 2007: Making Brands Shine in the Dark, is a follow-up to Arbitron’s 2003 cinema advertising report. One of the central themes that arose from this national survey of Americans age 12 or older is that a significant number of moviegoers accept on-screen commercials as part of the total entertainment experience.
CAC Announces FY07 Board of Directors and Officers
Cinema ad revenue shows 20.6% increase for 2005
CHANEL NO. 5’S “THE FILM” NAMED TOP NATIONAL CINEMA AD SPOT OF 2005 BY CINEMA ADVERTISING COUNCIL
Michael Karagosian named Chair of CAC Technical Committee
Cinema ad revenue shows 23% increase for 2004
CAC sets audio guidelines for cinema advertisements
CAC names American Express, Gopher/Tiger Woods, as Top Cinema Advertising Spot of 2004
First CAC revenue report shows 48% increase in ad spending in 2003
Nielsen Cinema introduces new service to measure in-theatre audiences
New cinema advertising trade association formed to promote growing medium
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