The 2006 Arbitron Cinema Advertising Study focuses on the moviegoers' relationship with cinema advertising and evaluates its ability to influence young and affluent consumers. Click Here to download the report.
As the leading service to measure the size and composition of movie-going audiences, Nielsen Cinema is helping augment the way this advertising medium is valued and leveraged throughout the industry. READ MORE
The CAC continues to monitor the market through its bi-annual report which lists CAC members' "Exclusive" and "Non-exclusive" selling rights in more than 200 markets. Click Here to download the report.
The CAC tracks annual cinema advertising sales revenue of its members. Click Here to download the report.
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