The 2006 Arbitron Cinema Advertising Study focuses on the moviegoers' relationship with cinema advertising and evaluates its ability to influence young and affluent consumers. Click Here to download the report.
As the leading service to measure the size and composition of movie-going audiences, Nielsen Cinema is helping augment the way this advertising medium is valued and leveraged throughout the industry. READ MORE
The CAC continues to monitor the market through its bi-annual report which lists CAC members' "Exclusive" and "Non-exclusive" selling rights in more than 200 markets. Click Here to view and download the reports.
The CAC tracks annual cinema advertising sales revenue of its members. Click Here to download the report.
In February 2009, the CAC unveiled the results of a research study conducted on behalf of its members by Integrated Media Measurement Inc. (IMMI), a leading provider of consumer behavior and audience exposure data to media companies and advertisers. Click Here to view and download the reports.
|
|
