Cinema advertising content delivery systems, how the ads are displayed on screen, continue to evolve. Theatres have any number of options available to them including: 35mm slides and film (rolling stock) and Standard Digital, and Hi-Definition (Hi-def).
Burgeoning growth in cinema advertising is attributed in part, to the introduction of the digital platform. The digital pre-show format has uniquely enabled cinema advertising providers to offer programs that seamlessly screen advertising and entertainment-based content. Additionally, national advertisers have embraced the change in paradigm because it better meets their needs by:
• lowering production and shipping fees;
• offering flexible flighting practices;
• projecting a high-quality on-screen presentation;
• and providing more accurate performance reporting.
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