Cinema advertising content delivery systems, how the ads are displayed on screen, continue to evolve. Theatres have any number of options available to them including: 35mm slides and film (rolling stock) and Standard Digital, and Hi-Definition (Hi-def).
35mm film, often called "rolling stock" combines sight, sound, and full-motion to deliver an impactful message. Rolling stock advertising refers to ads that run through a 35mm film projector, typically spliced onto the film reel that holds the coming attractions and the feature film. Advertising spots can vary in length, the most common being :30, :45, :60, :90, and :120. When the ads display on-screen varies by vendor, check with your cinema advertising company to learn when your ad will be screened during the pre-show program. Advertising placement can vary by vendor including running a single spot on all screens in a movie theatre, allowing an advertiser to schedule their media buy based on movie rating: "G", PG, "PG-13" and "R", or scheduling only a portion of the screens in a given theatre.
Ads originally produced on video can be transferred to film, however, there are important differences between the two formats including: aspect ratios, frames per second, and resolution. For production specs and deadlines, please contact your cinema advertising vendor directly.
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