Technology - Standard Definition (SD) Cinema advertising content delivery systems, how the ads are displayed on screen, continue to evolve. Theatres have any number of options available to them including: 35mm slides and film (rolling stock) and Standard Digital, and Hi-Definition (Hi-def). Standard Definition (SD) Available in most theatres with digital delivery, Standard Definition offers a pixel resolution that meets general standards and usually refers to an NTSC (or PAL) compatible video format consisting of 480 (576 for PAL) active lines of interlaced video. Content Delivery Systems: • 35mm Slides • Film (Rolling Stock) • Digital Delivery • Standard Definition (SD) • High Definition (HD) Home  •   Cinema Advertising  •   Technology  •   Events  •   About Us  •   Membership Press  •   Contact Us  •   Privacy Policy  •   Terms of Use Copyright © 2007 - 2010 Cinema Advertising Council. All Rights Reserved. Site design and development by Valentino Creative Services