Cinema Advertising

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ABOUT US

The Cinema Advertising Council is a national non-profit trade association founded in 2003 and serving cinema advertising sellers, the theatrical exhibition community and the advertising community, acting as a central source of information for the industry. More than $10.2 billion has been spent on- and off-screen since the CAC began tracking revenue in 2002. In addition to representing cinema advertising companies that account for 36,631 U.S. cinema screens, or approximately 90 percent of U.S. cinema screens and Box Office admissions, the CAC’s membership is also comprised of companies that provide services and products to the cinema advertising industry. 

Our Board of Directors

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Scott Felenstein
Level I Director
CAC President

Executive VP & CRO 
National CineMedia
(NCM)

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Christine Martino
Level I Director

EVP National Sales
Screenvision Media

Clint Wisialowski
Affiliate Director


VP - Sales
Marcus Theatres

Michael Sakin

Level II Director

President

Spotlight Cinema Networks

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The Cinema Advertising Council (CAC) operates to promote and represent the common business interests of members of the in-cinema marketing and advertising industry. Consistent with this purpose, the specific goals of the CAC are: 

The Mission of the Cinema Advertising Council

 • To promote and enhance the value of in-theatre marketing, advertising and promotion in the United States; 

• To assist in the establishment and promulgation of recommended standard industry quality and ethical business practices through the issuance and maintenance of a recommended "Code of Industry Practices"; 

• To assist in the development of credible data related to in-theatre advertising and attendance demographics; 

• To advance the CAC's goals, directives and the business of in-theatre advertising for any purposes and through any means proper and lawful; and 

• To coordinate activities generally beneficial to the industry, including the determination and communication of standard industry statistics and data.

+21%

Cinema's uplift in brand preference vs competitive set

+13% for YouTube
+13% for Facebook

(Source: Pearl and Dean Brand Benefits Study, 2018)

50

%

Cinema is the most impactful medium for ads
16% YouTube
25% Facebook

(Pearl and Dean Brand Benefits Study, 2018)

CINEMA BY THE NUMBERS

20

x

Cinema has 20 times the media return on investment for efficiency, per person, compared with TV​

(Digital Cinema Media and Millward Brown 2015)

172

 Number of new national or regional brands in the U.S. that advertised in cinema in 2019

(CAC 2019 Revenue Report)