Cinema Advertising

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The Cinema Advertising Council is a national non-profit trade association founded in 2003 and serving cinema advertising sellers, the theatrical exhibition community and the advertising community, acting as a central source of information for the industry. CAC members have generated $750 million or higher in cinema advertising revenue for four consecutive years, with more than $10.2 billion spent on- and off-screen since the CAC began tracking revenue in 2002. In addition to representing cinema advertising companies that account for 36,631 U.S. cinema screens, or approximately 90 percent of U.S. cinema screens and Box Office admissions, the CAC’s membership is also comprised of companies that provide services and products to the cinema advertising industry. 

Our Board of Directors


Scott Felenstein

Level I Director

CAC President

Executive VP & CRO 
National CineMedia



Christine Martino
Level I Director

EVP National Sales
Screenvision Media

Clint Wisialowski
Affiliate Director

VP - Sales
Marcus Theatres

Michael Sakin

Level II Director


Spotlight Cinema Networks


The Cinema Advertising Council (CAC) operates to promote and represent the common business interests of members of the in-cinema marketing and advertising industry. Consistent with this purpose, the specific goals of the CAC are: 

The Mission of the Cinema Advertising Council

 • To promote and enhance the value of in-theatre marketing, advertising and promotion in the United States; 

• To assist in the establishment and promulgation of recommended standard industry quality and ethical business practices through the issuance and maintenance of a recommended "Code of Industry Practices"; 

• To assist in the development of credible data related to in-theatre advertising and attendance demographics; 

• To advance the CAC's goals, directives and the business of in-theatre advertising for any purposes and through any means proper and lawful; and 

• To coordinate activities generally beneficial to the industry, including the determination and communication of standard industry statistics and data.


Going To The Movies Is The Most Popular “Away From Home” Entertainment

(Source: GfK MRI 2017 Doublebase)



Sales lift when combining cinema with TV

(Brand Science 2013)




Cinema has 20 times the media return on investment for efficiency, per person, compared with TV​

(Digital Cinema Media and Millward Brown 2015)


 Number of new national or regional brands in the U.S. that advertised in cinema in 2018

(CAC 2018 Revenue Report)