The Cinema Advertising Council (CAC) operates to promote and represent the common business interests of members of the in-cinema marketing and advertising industry. Consistent with this purpose, the specific goals of the CAC are: 

• To promote and enhance the value of in-theatre marketing, advertising and promotion in the United States; 

• To assist in the establishment and promulgation of recommended standard industry quality and ethical business practices through the issuance and maintenance of a recommended "Code of Industry Practices"; 

• To assist in the development of credible data related to in-theatre advertising and attendance demographics; 

• To advance the CAC's goals, directives and the business of in-theatre advertising for any purposes and through any means proper and lawful; and 

• To coordinate activities generally beneficial to the industry, including the determination and communication of standard industry statistics and data.