May 29, 2020

Cinema advertising has consistently proven itself to be an effective medium for marketers whether they’re targeting upper or lower funnel consumers with their brand messaging,” said Doug Pulick, CAC President and Chairman. “If you look at our top 5 advertising categories, they all gauge successful ad campaigns with measured results and Cinema is held to no less a standard of performance.  But more importantly, as we look ahead toward the social “reopening” of our country, we hope for a safe rebound in both the health of our nation, its economy and our industry.

April 16, 2019

The Cinema Advertising Council (CAC), the national nonprofit trade association for the cinema advertising industry, announced that 2018 revenue among CAC members reached $781,190,000, surpassing $750 million for the third year in a row. According to the CAC, cinema advertising continues to thrive and maintain its position as the ultimate premium video offering, despite other major media categories experiencing audience decline.

April 25, 2018

Third Straight Year of National/Regional Revenue Growth 

The U.S. cinema advertising industry continues to thrive and reinforce its position as the ultimate premium video offering, with revenue topping $750 million for the second year running. 
 

April 19, 2017

Spotlight Cinema Networks' Michael Sakin Named President