OUR COLLECTION OF YOUR INFORMATION
In order to enable you to register to receive information, products or services available through our web site, or to permit us to respond to your inquiries, our site's registration forms may require that you provide contact information (like your name and e-mail address), demographic information (like your ZIP code, age, or income level), and/or financial information (like account or credit card numbers). Our online surveys may ask you for contact information, demographic information, and lifestyle-related information (like your hobbies, favorite athletic teams, buying preferences, etc.). We may run contests on our site in which we ask visitors for contact information and demographic information. We may also collect the Internet Protocol address and e-mail address of visitors to our web site, the e-mail addresses of those who post messages to a bulletin board, and the e-mail addresses of those who communicate with us via e-mail. In addition to this personal information, our web servers automatically collect web site usage information from you when you visit our web site. Web site usage information is anonymous information about our visitors that describes how our web site is used and navigated, including the number and frequency of visitors and subscribers to each web page, their actions taken during visits to the site, and the length of their stays. Web site usage information does not contain personally identifiable information.
OUR USE OF YOUR INFORMATION
As a general matter we seek to use information collected through our web site to enhance the experience of visitors to our site. We (including our affiliates) may use this information in a number of ways, including:
To furnish you with products or services you have requested, or to send you information or otherwise contact you about NCM or its affiliates, their products, services, advertising, upcoming events, special offers or promotions, or for other purposes disclosed when you submit your information to our web site.
To enable us to create customer profiles that will assist us in developing new products and services, to personalize products and services, and to send e-mail notifications of new site features.
To provide you with personalized content, including varying the advertising that you see based on the information you provide us.
To assist us in marketing and advertising our products and services and those of other businesses.
To improve the content and navigation on our web site.
To prevent and detect fraud, infringement, and other potential misuse of our web site.
We may share your information, including personally identifiable information, or other information we maintain on an aggregate basis, with our affiliates, including our co-branded sites, and other third parties such as on-line and other media partners, promotional partners, advertisers, film distributors, entertainment venues, loyalty programs, and other third parties who help us provide goods and services to our web site visitors. This enables us to continually improve the content of our web site and to provide additional product offerings and services that we believe are valuable to our customers.
You may opt-out of receiving marketing communications from us or request that we not provide your personal contact, demographic, and/or lifestyle-related information to third parties. Please see the information below regarding opting out.
NCM does not specifically target its online services to children under 13 years old. If you are under the age of 13 you may use our web site only under the supervision of a parent or guardian. Please note that our site may contain links to content providers that collect information from children under the age of 13. We have no control over such content providers and are not responsible for the privacy practices or the content of other web sites. Because the Internet offers open access to a wide range of information, it is important that parents supervise and prevent access to inappropriate content, email or chat sessions.
Advertisers that serve ads on our web site may also use their own cookies. These cookies collect their own information independent of NCM's activities. You can disable this cookie capability as described above. We use an independent ad company to display ads on our site. These ads may contain cookies. Cookies received with banner ads are collected by the ad company, and although we do not have access to this information, some customer data may be shared with the advertisers.
The personally identifiable information we collect about you is stored in limited access servers, accessible only by employees or agents of NCM. We will maintain appropriate safeguards, including technical measures, warnings, and firewalls, to protect against the loss, misuse, and alteration of any customer information under our control.
OPT-OUT - TO REMOVE YOUR NAME AND INFORMATION FROM OUR LISTS
National CineMedia, LLC
9110 E. Nichols Ave., Suite 200,
Centennial, CO 80112
Attention: Customer Service
Or by email at: