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Privacy Policy

National CineMedia, LLC ("NCM") has created this statement to describe its information gathering and privacy practices. We are sensitive to the private nature of information you provide to us over the Internet. This Privacy Policy is designed to maximize your ability to protect your personal information, while at the same time permit us to provide you the opportunity to obtain interesting and useful information, products and services. At no time are you obligated to provide us any personal information, and if at any time you no longer wish to receive communications from us, you are free to "opt out" of receiving these communications. Because this Privacy Policy applies to any person who provides information to NCM through its web site, we strongly urge you to review this Privacy Policy in its entirety. 




In order to enable you to register to receive information, products or services available through our web site, or to permit us to respond to your inquiries, our site's registration forms may require that you provide contact information (like your name and e-mail address), demographic information (like your ZIP code, age, or income level), and/or financial information (like account or credit card numbers). Our online surveys may ask you for contact information, demographic information, and lifestyle-related information (like your hobbies, favorite athletic teams, buying preferences, etc.). We may run contests on our site in which we ask visitors for contact information and demographic information. We may also collect the Internet Protocol address and e-mail address of visitors to our web site, the e-mail addresses of those who post messages to a bulletin board, and the e-mail addresses of those who communicate with us via e-mail. In addition to this personal information, our web servers automatically collect web site usage information from you when you visit our web site. Web site usage information is anonymous information about our visitors that describes how our web site is used and navigated, including the number and frequency of visitors and subscribers to each web page, their actions taken during visits to the site, and the length of their stays. Web site usage information does not contain personally identifiable information. 




As a general matter we seek to use information collected through our web site to enhance the experience of visitors to our site. We (including our affiliates) may use this information in a number of ways, including:

  • To furnish you with products or services you have requested, or to send you information or otherwise contact you about NCM or its affiliates, their products, services, advertising, upcoming events, special offers or promotions, or for other purposes disclosed when you submit your information to our web site.

  • To enable us to create customer profiles that will assist us in developing new products and services, to personalize products and services, and to send e-mail notifications of new site features.

  • To provide you with personalized content, including varying the advertising that you see based on the information you provide us.

  • To assist us in marketing and advertising our products and services and those of other businesses.

  • To improve the content and navigation on our web site.

  • To prevent and detect fraud, infringement, and other potential misuse of our web site.

We may share your information, including personally identifiable information, or other information we maintain on an aggregate basis, with our affiliates, including our co-branded sites, and other third parties such as on-line and other media partners, promotional partners, advertisers, film distributors, entertainment venues, loyalty programs, and other third parties who help us provide goods and services to our web site visitors. This enables us to continually improve the content of our web site and to provide additional product offerings and services that we believe are valuable to our customers. 


Finally, we may also use personally identifiable information to enforce our Terms of Use Policy or other online agreements which we may make available from time to time on our web site, or as otherwise necessary to defend or enforce our rights. In addition, we may share such information with governmental authorities when legally required to do so or at the request of a governmental authority as part of a government investigation. We reserve the right to contact any visitor at any time regarding the visitor's use of our site using the contact information provided by the visitor. 


You may opt-out of receiving marketing communications from us or request that we not provide your personal contact, demographic, and/or lifestyle-related information to third parties. Please see the information below regarding opting out. 




NCM does not specifically target its online services to children under 13 years old. If you are under the age of 13 you may use our web site only under the supervision of a parent or guardian. Please note that our site may contain links to content providers that collect information from children under the age of 13. We have no control over such content providers and are not responsible for the privacy practices or the content of other web sites. Because the Internet offers open access to a wide range of information, it is important that parents supervise and prevent access to inappropriate content, email or chat sessions. 




Our site uses cookies to keep track of your favorite locations. We use cookies to deliver content specific to your interests, to save your password so you do not have to re-enter it each time you visit our site, and for other purposes. Cookies are lines of text that are transmitted to your Web browser when you click on a site. They provide a way for a server to recall a previous request or previous registration so that information does not have to be reinserted. Your browser stores the information on your hard drive and when you return to that site later, the cookie is transmitted back only to the servers that originally sent it to you. A cookie does not collect or keep your name or other personally identifying information; however, we may link the information obtained through cookies to other personally identifiable information to give us a better understanding of your preferences, so that we can provide a more meaningful experience to you on our web site. To be notified when you are about to receive a cookie, you can configure your browser to alert you when a site is attempting to send you a cookie and at that time you will have the option of refusing the cookie. Consult your browser's "Help" function for more information. 


Advertisers that serve ads on our web site may also use their own cookies. These cookies collect their own information independent of NCM's activities. You can disable this cookie capability as described above. We use an independent ad company to display ads on our site. These ads may contain cookies. Cookies received with banner ads are collected by the ad company, and although we do not have access to this information, some customer data may be shared with the advertisers. 




This site contains links to other web sites that we believe you might find useful and informative. Please be aware, however, that NCM does not endorse or recommend these sites' content or services, and NCM is not responsible for the privacy practices or the content of these other sites. We encourage you to review the privacy policies of each site you visit. Remember, the statements in this Privacy Policy apply solely to information collected by NCM. 




The personally identifiable information we collect about you is stored in limited access servers, accessible only by employees or agents of NCM. We will maintain appropriate safeguards, including technical measures, warnings, and firewalls, to protect against the loss, misuse, and alteration of any customer information under our control. 




You have the choice to opt-out of receiving marketing communications from us, and to limit our disclosure of your information to other companies. You can also change or modify information previously provided. You may opt out by e-mailing our customer service department at In addition, if you would like to contact us regarding this Privacy Policy, the practices of this site, or your interaction with this site, please write us at: 


National CineMedia, LLC

9110 E. Nichols Ave., Suite 200,

Centennial, CO 80112

Attention: Customer Service 


Or by email at: 




We reserve the right to change the terms of this Privacy Policy from time to time. We will post any changes here, so please check back periodically. Your continued use of our web site after any change has been posted constitutes acceptance of the change to this Privacy Policy. 


This Privacy Policy was last updated August 22, 2006.

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