It is a period of heavy disruption and device proliferation across the nation with mass fragmentation permeating every corner of the video ecosystem. Within this challenging landscape, a bright star shines – CINEMA. With increased attendance and record box office sales, Cinema’s success is being driven by POWERFUL STORYTELLING and consumer’s desire to temporarily unplug, relax and share experiences with friends and family…

Campaigns with Cinema on average increased 80%, a rate 19% greater than campaigns without cinema.

Research demonstrates the effectiveness of cinema advertising, when it is properly measured and when results are properly reported and interpreted.

The CAC continues to monitor the market through its bi-annual report which lists CAC members' "Exclusive" and "Non-exclusive" selling rights in more than 200 markets. 

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In February 2009, the CAC unveiled the results of a research study conducted on behalf of its members by Integrated Media Measurement Inc. (IMMI), a leading provider of consumer behavior and audience exposure data to media companies and advertisers. According to the study, the results of a combined television and cinema ad campaign more than doubled the conversion rate as compared to television alone. The combined cinema-television buy also provided double the lift; extended incremental reach; and the ability to target key demographics including 'ad-avoiders.'