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July 31, 2019

Marketing guru, Mark Ritson highlights the resurgence of the Cinema Medium and the opportunities it presents to marketers and brands in his Marketing Week column. For the first time in many marketers’ working memories, the fastest-growing ad channel next year will be non-digital, and it’s a testament to Cinema’s enduring audience appeal and emotional impact. 

In the UK, Cinema Advertising is poised to grow faster than Internet Advertising

The shrinking growth rate of Digital means that cinema advertising, which is forecast to surge more than 12% next year, will become the fastest-growing ad medium. Advertiser’s concerns over digital scandals and ads placed next to inappropriate YouTube videos may account for the slow down. Conversely, Cinema Advertising offers a risk-free space, unmatched captive audience, a premium cinema experience, and soaring attendance (last year UK Cinema attendance hit its highest level since 1970).

November 04, 2011

Cinema has 20 times the media return on investment for efficiency, per person, compared with TV, according to new research carried out by Digital Cinema Media (DCM) and Millward Brown.

November 04, 2011

Mark Mitchell has been elected president and chairman of the industry association, and Cliff Marks executive director. Effective immediately, they join Bob Brouillette and Laura Adler, returning as treasurer and secretary, respectively.

The CAC also announced that Lee Heffernan (Screenvision) will take over as chair of the Marketing committee and Sunil Soman (NCM) will take over as chair of the Research committee. Laura Adler will remain chair of the Public Relations committee.

November 04, 2011

The Cinema Advertising Council has appointed Mark Mitchell to be its President and Chairman and Cliff Marks to be its Executive Director. Mitchell will bring his industry experience from being the chief revenue officer for Screenvision and numerous management positions at ABC Networks to his new post. Marks is a former ESPN/ABC sales exec who was also named one of the 50 top executives in advertising and media in AdweekMedia's "Mediaweek 50."

March 28, 2011

The cinema advertising industry outpaced most other media last year in terms of revenue growth with total revenues rising 12.7%, from $584 million in 2009 to $658 million in 2010, according to the Cinema Advertising Council. 

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