Cinema Advertising Overview
Cinema offers the unique opportunity for an integrated brand experience that results in proven lift in ROI. No DVR or skipping past ads. Only cinema offers the combination of an immersive environment, attentive and desirable audience, opportunity for multiple consumer touch points, and state-of-the-art technologies including digital capabilities.
The CAC continues to identify and develop compelling consumer research that differentiates cinema advertising from other media including, moviegoer demographics and consumer behavior.